Case Study: The Association of Public Television Stations

The Client Task:
APTS wanted one piece that highlighted its success as advocates for the nation’s stations. The group spent much time on Capitol Hill lobbying for funding and managing the move into the digital age.

The DORO Solution:
DORO used strong graphic design to blend the two crucial segments of the APTS message to its audience: its commitment to people and its willingness to change. The layered image on the cover made it clear that the group would always focus on the people in the field even as it moved into the digital era. They used the brochure to recruit and retain clients and saw an increase in station participation.