Case Study: The National Medical Association

The Client Task:
NMA had produced an 18 page Executive Summary intended to share the basics of the organization’s five-year plan. Although it was still much shorter than the entire plan, the document was difficult to distribute, visually unappealing and not easy to read.

The DORO Solution:
Our copywriter reviewed the document and culled it down to its core strategic points. Next, the team used minimal, simple imagery to make certain that the integrity of the document remained in tact. The organization continues to use the tri-fold as both an informative document and marketing tool.