Case Study: The Duke Ellington School of the Arts

The Client Task:
Principal Rory Pullens had a vision: to showcase the impressive talent of students throughout the historic institution. For months, students poured their heart, souls, time and energy into creating a stellar performance of “The Wiz”. But someone said to me: “It’s a high school play, no one will cover it.”

The DORO Solution:
We contacted journalists and media professionals from key publications throughout the DC Metropolitan area. The result? Free coverage in The Gazette, The Metro Weekly – and the cover story for The Washington Post Magazine. (Not to mention 11 Sold Out shows!)

View Press (via Washington Post)