Case Study: NFL Broadcast Boot Camp

The Client Task:
We were commissioned by the NFL’s Player Development Group to produce a brochure for their inaugural Broadcast Boot Camp, a program for athletes interested in broadcasting careers upon retirement. We were to make a single piece that was eye-catching, easy-to-read, and respectful of the many participating brands/networks.

The DORO Solution:
The 4 panel foldout allowed us to showcase all the necessary information and a range of NFL alumni who are currently respected journalists in each of the participating networks. The product was easy to distribute, the application was easy to follow and the Player Development Group continues to receive positive feedback.